Alenti: The Design-Led Wine That’s Reinventing Packaging

"Wait... is that wine in there?"

Yes, Jean-Claude. It’s not a Bluetooth speaker. Not a tin of Swedish biscuits either. It’s wine.
And not just any wine.

At Alenti, we like shaking things up. And if there’s one world still stuck in a bygone era, it’s wine packaging. Same bottle, same dusty label, same old ritual. So we decided to rethink not just what’s inside—but also what it’s inside of.

Why choose between beautiful, practical, and delicious?

Let’s be honest. When people think “BIB,” they think “camping cubi.” Wobbly tables, lukewarm rosé, plastic cups. Not exactly aspirational.
And yet… the Bag-in-Box (or BIB for friends) has everything going for it: long shelf life, easy use, lightweight design, and a reduced carbon footprint.

It was just missing one thing: a little flair.

So we gave the humble cubi the Alenti makeover—minimalist, elegant, refined. A stylish object you’ll proudly leave on the counter, right between your organic olive oil and your designer pepper mill.

A BIB reimagined—with brains and heart

Our mission? To bring together aesthetics, sustainability, and usability.
The cardboard is recycled and recyclable. The ink? Clean. The shape? Compact. The graphic design? Subtle, thoughtful, and distinctly Alenti.

We’ve created packaging you won’t want to hide—or throw away. You’ll want to show it off.
Or better yet, pass the tap (not the wine, obviously).

Because packaging isn’t just marketing. It’s design. A cultural signal. A quiet revolution in the way we experience wine.

Smart, stylish, sustainable

No shade to glass bottles—we love them too. But be real: hauling four bottles to a friend’s dinner? It’s heavy, fragile, and let’s face it, inconvenient.
With Alenti, 3L = 4 bottles = 25 glasses. Less weight, less waste, less CO₂—more wine, more style.

It’s time wine got with the times.
The Alenti BIB is the wine that’s read Monocle, separates its recycling, and doesn’t make you hunt for a corkscrew at 11pm.

Good design isn’t just good looks

It’s about you—your comfort, your rituals, your pleasure.
We placed the tap at the perfect height. We tested the ergonomics. We skipped the shouty colours and faux-vintage fonts. Our design serves the wine—not disguises it.

So, what’s the bottom line?

Alenti is good wine in a better package.
And we’re just getting started.
Because pleasure doesn’t begin with the first sip. It starts the moment you lay eyes on what you’re about to open.