Why BIBs Are the Future of Wine (And Not Just for Picnics)

“— Fancy a glass of red?”
“— Love to.”
“— Hang on, I just love the sound of the tap.”

Sounds like a conversation at the office water cooler? Think again. That’s your new normal at aperitif hour. Because let’s be honest: the future of wine comes with a tap. And no, that’s not bad news.

The misunderstood genius we secretly love

For years, the Bag-in-Box — or BIB to its friends — has been the velour tracksuit of wine: comfy, practical, but not exactly glamorous.

And yet. This clever format — a vacuum-sealed pouch tucked inside a recyclable box — is nothing short of a quiet revolution. For wine. For you. For the planet. And for those Sunday nights when you can’t find the corkscrew, those “just one glass” Fridays that end in three, or those laid-back picnics that become full-blown feasts.

6 weeks of freshness, zero guilt

The real magic of the BIB? It keeps wine fresh. No air, no oxidation. Where an open bottle sours in 48 hours, a BIB stays in shape for up to six weeks. Yes, six. No decline. A wine marathoner, basically.

And you? You pour a glass when you feel like it. No pressure. No waste. No nagging voice saying, “Better finish it or it’ll go bad.” It won’t. The BIB is calm. The BIB has time.

Good, clean, and fuss-free

Thinking, “Sure, but what about the quality?”

Let’s talk about it. The BIB is no longer your dad’s camping “box wine.” At Alenti, what’s inside matters. Real wine. Properly blended. Crafted to be truly enjoyed. With no added sugar, no colouring, no sparkly nonsense. Just what counts: flavour and honesty.

And when it comes to the planet? A carbon footprint up to 8x lower than a bottle. Because cardboard weighs less than glass. And because you get the equivalent of four bottles, no clinking, no breakage, no cork popping in your picnic bag.

One day, all wine will come in a BIB (well, almost)

For years, we thought a good wine had to be uncorked. That a wine without a bottle had no soul. But we’re changing the script. The BIB stores, serves, protects — and adapts to your pace.

Plus, it has a tap. What more do you want?

So no, the BIB isn’t a trend. It’s a (r)evolution. Gentle. Smart. Sustainable. And actually sociable.

Still not convinced? Taste it.