Wine in a Bag-in-Box: 5 Myths to Ditch Right Now

“Wine in a BIB? Isn’t that just for school canteens?”

Nope. It’s just good. Full stop.

It’s time to clear up a few common misconceptions. You know, the kind we repeat without really knowing why—like “milk gives you strong bones.” Let’s unpack 5 myths about wine in BIBs that deserve to be dropped. No moderation needed—at least when it comes to outdated ideas.

1. “BIB wine is low-quality wine.”

You might be thinking of that old ‘cubi’ from 1996, tucked under the sink next to the cleaning vinegar.

At Alenti, our wine in BIB is anything but an afterthought. It’s carefully crafted with talented winemakers, selected, blended, and refined. Just because it’s in a box doesn’t mean it’s lacking flavour. On the contrary—BIBs preserve it better.

Still sceptical? Taste first. Judge second. Your tastebuds will thank you.

2. “BIBs look tacky on the table.”

Let’s be honest. You’ve probably seen a few with neon grapes, clunky fonts, and the design appeal of a caravan show flyer.

But those days are gone. Alenti’s BIBs are understated, elegant, and graphic. No hiding here—ours deserves centre stage. On a brunch table, next to a sea bass ceviche, or simply with friends. If the eyes are happy, the glass usually follows.

3. “Good wine needs ageing, so no BIBs.”

Old-school thinking. BIBs aren’t meant to replace wine cellars. They’re made for immediate enjoyment—not 12-year underground storage at exactly 13.2°C.

What you get instead? A wine that stays fresh for up to 6 weeks after opening. No oxygen. No spoilage. No stress. Open today, sip comfortably next month. That’s freedom by the glass.

4. “BIBs are for big parties.”

Another myth. Our standard 3L format doesn’t mean a weekend-long bash. It means convenience. Enjoy at your own pace—a glass here, a dinner there. No need to finish the bottle "because it’s open". The BIB waits patiently. No rush.

And between us—have you ever hesitated to open a bottle just for yourself? The BIB fixes that. No guilt included.

5. “It’s not eco-friendly.”

Actually—it’s the most eco-friendly.

Lower CO₂ emissions, lighter transport, less waste, and fully recyclable. Compared to a glass bottle, the BIB is the sustainability winner by far. That’s not opinion. That’s hard data.

No, we won’t save the planet with one glass of wine. But we can at least avoid adding unnecessary weight to it.

Conclusion: The BIB is now.

It’s time to toss the outdated notions aside. A BIB is:

✔ Real wine
✔ In a genuinely well-designed format
✔ With a real, thoughtful environmental approach
✔ For real, modern life

Still not sure? Let us pour you a glass.